3. Why Media Training?

4. The Media Landscape

5. Understanding the Reporter's Role

6. Selling your Story to Broadcast

7. Visual Elements

8. News Packages

9. Example: CNBC Africa Illicit Trade of Cigarettes News Package

10. Questions to Ask Ahead of an Interview

11. Before the Interview - Know the Facts (cheatsheet)

12. Soundbites

13. Your Pitch

14. What's your Story (worksheet)

15. Your Pitch Exercise (worksheet)

17. Key Message Template (worksheet)

19. Bridge Examples (cheatsheet)

20. Beefing up your Answers

21. Rules when Answering

22. Jargon and Abbreviations

23. Communicating Complex Information

24. Asking Questions

25. No Comment

26. Clever Answers (cheatsheet)

27. Use your Company's Name

28. On Air Promoting

29. Authenticity

30. One Word Answers

31. Difficult Questions

32. Example: Christine O'Donnell walks off Piers Morgan Tonight Interview (Video)

33. Example: Monica Lewinsky walks out of Jerusalem Interview after being asked an "Off Limits" Question (Video)

34. Off the Record

35. If a Reporter is not Informed

36. Interview Traps

37. Confidence in front of the Camera

38. Where to Look when on Camera

39. Tips for Virtual Video Calls

40. Dress for Success

41. Body Language

42. How to Sit on Camera

43. Voice Development

44. Vocal Exercises (worksheet)

45. Breathing Exercises

46. Voice Preparation

47. Types of Interviews

48. Going into Studio

49. On Camera Tips

50. Next Steps